Digital Bangladesh Essay Example for Free

Digital Bangladesh Essay Bangladesh is resounding with the target of achieving digital Bangladesh. Broadly speaking, a digital society ensures an Information and communication Technology (ICT) driven knowledge-based where information will be readily available on line and where all possible tasks of the government, semi-government and also private spheres will be processed using the modern technology. So, a digital Bangladesh must guarantee efficient and effective use of modern ICT in all spheres of the society with a view to establishing good governance. In other word, making Bangladesh a digital one, we have to establish technology driven e-governance, e-commerce, e-production, e-agriculture, e-health etc. , in the society emphasizing the overall development of the common people. Building strong ICT infrastructure is the pre-requisite for making Bangladesh a digital one. For this, we need to focus on the following relevant issues assessing the harsh reality that hinders our development in this context. Latest statistics reveal that Bangladesh faces a power deficit of up to 200 MW against a demand of 5000 MW daily. It may be noted that for proper ICT development an uninterrupted power supply is a must. For the ICT development Internet users of the country must be increased. In this case our position is the worst one among the South Asian countries. From different sources, it has been learnt that, English language literacy rate in Bangladesh is lesser than one percent. Whereas, English language literacy rates in India and Pakistan are 60% and 20% respectively. There is a strong correlation between English literacy and ICT development in the present context of Globalization. In the arena of ICT English has become the Lingua-Franca. Though the above accounts seem to be frustrating one, these can be easily overcome within a reasonable span of time if we can establish good governance in the country. For making a digital Bangladesh by 2021, the government must address the above stated issues effectively and efficiently in transparent manners. In many cases we need to reformulate our national policy (e. g. education policy, ICT policy) in accordance with the Millennium Development Goals. It the leaders of our country objectively guide this generation, they can do wonder for the nation.

Levers in the Body

Levers in the Body First-class Levers Typical examples of first-class lever are the crowbar, seesaw, and elbow extension. An example of this type of lever in the body is seen with the triceps applying the force to the olecranon (F) in extending the nonsupported forearm (W) at the elbow (A). Other examples of this type of lever may be seen in the body when the agonist and the antagonist muscle groups on either side of a joint axis are contracting simultaneously with the agonist producing force while the antagonist supplies the resistance. A first-class lever is designed basically to produce balanced movements when the axis is midway between the force and the resistance. When the axis is close to the force, the lever produces speed and range of motion (triceps in elbow extension). When the axis is close to the resistance, the lever produces force motion (crowbar). In applying the principle of levers to the body it is important to remember that the force is applied where the muscle inserts in the bone and not in the belly of the muscle. For example, in elbow extension with the shoulder fully flexed and the arm beside the ear, the triceps applies the force to the olecranon of the ulna behind the axis of the elbow joint. As the applied force exceeds the amount of forearm resistance, the elbow extends. This type of lever may be changed for a given joint and muscle, depending on whether the body segment is in contact with a surface such as a floor or wall. For example, we have demonstrated the triceps in elbow extension being a first-class lever with the hand free in space where the arm is pushed upward away from the body. By placing the hand in contact with the floor, as in performing a push-up to push the body away from the floor, the same muscle action at this joint now changes the lever to second class because the axis is at the hand and the resistance is the body weight at the elbow joint. In a first class lever, the weight and force are on opposite sides of the fulcrum: A small force can be used to advantage over a heavy weight if a long force arm  or lever arm can be used. Examples of this lever include scissors, crowbars, and  teeter-totters. An example of a first-class lever is the joint between the skull and the atlas  vertebrae of the spine: the spine is the fulcrum across which muscles lift the  head. Here the fulcrum lies between the effort and the load. In our bodies, a lever of the first class can be found when the head undergoes nodding movements, i.e. when the occipital condyles articulate with the facets of the atlas. The weight of the face and the head are the resistance. The contraction of the neck muscles is the effort to lift the weight. Another example of a lever of the first class is when the bent arm is straightened . A lever of the first class serves a twofold purpose, i.e. it increases the speed of movement and it overcomes the resistance. In doing so, the resistance (load) is moved in the opposite direction. http://www.botany.uwc.ac.za/Sci_Ed/grade10/manphys/images/man/1_class.gif Lever of the first class Second Class Lever This type of lever is designed to produce force meovements, since a lage rsistance can be moved by a relatively small force. An example of a second-class lever is a wheelbarrow. Besides the example given before of the triceps extending the elbow in a push-up another similar example of a second-class lever in the body is plantar flexion of the foot to raise the body up on the toes. The ball of the foot (A) serves as the axis of rotation as the ankle plantar flexors apply force to the calcaneus (F) to lift the resistance of the body at the tibial articulation (W) with the foot. There are relatively few occurrences of second-class levers in the body. In the second class lever, the load is between the fulcrum and the force: A smaller effort can be used to advantage over a larger weight. An example of  this lever is a wheelbarrow. An example in the human body of a second-class lever is the Achilles  tendon, pushing or pulling across the heel of the foot. Here the load lies between the fulcrum and the effort. A lever of the second class operates on the same principle as a wheelbarrow. A small upward force applied to the handles can overcome a much larger force (weight) acting downwards in the barrow. Similarly a relatively small muscular effort is required to raise the body weight. In our bodies, a lever of the second class can be found in our feet when we stand on our toes and lift our heels of the ground. The resistance (load) is the weight of our body resting on the arch of the foot. The effort is brought about by the contraction of the calf muscle attached to the heel. This leverage allows us to walk. The main purpose of a lever of the second class is to overcome the resistance. http://www.botany.uwc.ac.za/Sci_Ed/grade10/manphys/images/man/2_class.gif Lever of the second class Third Class Lever With this type of lever the force being applied between the axis and the resistance, are designed  to produce speed and range of motion movements. Most of the levers in the hman body are of this  type, which require a great deal of force to move even a small resistance. Examples include a  screen door operated by a short spring and application of lifting force to a shovel handle with the  lower hand while the upper hand on the shovel handle serves as the axis of rotation. The biceps  brachii is a typical example in the body. Using the elbow joint (A) as the axis, the biceps applies  force at its insertion on the radial tuberosity (F) to rotate the forearm up, with its center of gravity  (W) serving as the point of resistance application. The brachialis is an example of true third-class leverage. It pulls on the ulna just below the elbow,  and since the ulna cannot rotate, the pull is direct and true. The biceps brachii, on the other hand,  supinates the forearm as it flexes, so that the third-class leverage applies to flexion only.  Other examples include the hamstrings contracting to flex the leg at the knee while in a standing  position and using the iliopsoas to flex the thigh at the hip.  In the third class lever, the force is between the fulcrum and the load: In this case, there is no force advantage force is NOT increased. In fact, a  larger force is actually needed to move a smaller weight, so there is a force  disadvantage. The use of this lever is in the gain in speed of movement of the  weight. Examples of this lever class include: The inside door handle of a car, the coiled  spring pulling on a screen door, a pair of finger-nail clippers, and tweezers.   An example of a third-class lever in the human body is the elbow joint: when  lifting a book, the elbow joint is the fulcrum across which the biceps muscle  performs the work. Here the effort lies between the fulcrum and the load. In our bodies, an example of a lever of the third class is when the biceps contracts, allowing us to lift something in our hand. The elbow is the fulcrum, the hand and its contents are the resistance (or load) and the biceps muscles creates the effort. The load can be moved rapidly over a large distance, while the point of application moves over a relatively short distance. The main purpose of this type of lever is to obtain rapid movement. http://www.botany.uwc.ac.za/Sci_Ed/grade10/manphys/images/man/3_class.gif Lever of the third class More Information About Levers A Brief Review F A lever is characterized by a fulcrum, a force arm and a weight  arm. F The force arm is the distance from the fulcrum to the point where  force is applied. F The weight arm is the distance from the fulcrum to the center of  gravity of the weight. à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã†â€™ First Class Lever: The fulcrum is between the force and  the weight. à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã†â€™ Second Class Lever: The weight is between the fulcrum  and the force. à ´Ã¢â€š ¬Ã¢â‚¬Å¡Ã†â€™ Third Class Lever: The force is located between the  fulcrum and the weight. F Most of the movements of the body are produced by third class  levers. F Third class levers give the advantage of speed of movement rather  than strength. F Second class levers give the advantage of strength. F First Class levers can give the advantage of strength or speed  depending on where the fulcrum is located. F Since the human body is made up mostly of third-class levers, its  movements are adapted more to speed than to strength. (Short  force arm/long weight arm) http://www.botany.uwc.ac.za/Sci_Ed/grade10/manphys/skel_mus.htm Relationship of the length of lever arms The resistance arm is the distance between the axis and the point of resistance application. The distance between the axis and the point of force application is known as the force arm. There is an inverse relationship between force and the force arm just as there is between  resistance and the resistance arm. The longer the force arm, the less force required to move the  lever if the resistance and resistance arm remain constant. In addition, if the force and force arm  remain constant, a greater resistance may be moved by shortening the resistance arm. There is also a proportional relationship between the force components and the resistance  components. For movement to occur when either of the resistance components increase, there  must be an increase in one or both of the force components. Even slight variations in the location  of the force and resistance are important in determining the effective force of the muscle. Decreasing the amount of resistance can decrease the amount of force needed to move the lever. The system of leverage in the human body is built for speed and range of movement at the  expense of force. Short force arms and long resistance arms require great muscular strength to  produce movement. In the forearm, the attachments of the biceps and triceps muscles clearly  illustrate this point, since the force arm of the biceps is 1 to 2 inches and that of the triceps less  than one inch. Many other similar examples are found all over the body. From a practical point of  view, this means that the muscular system should be strong to supply the necessary force for  body movements, especially in strenuous activity. Most human activity, and especially strenuous activity, involves several levers working together. As with throwing a ball, levers in the shoulder, elbow, wrist, hand, and lower extremities  combine to propel the ball. It almost assumes the effect of one long lever from hands to feet. The  longer the lever, the more effective it is in imparting velocity. Forces in the Body Athletes display some of the wonderful shows of force that the human body is capable of performing. Such force is only possible through the arrangement of the muscles, bones and joints that make up the bodys lever systems. Bones act as the levers, while joints perform as living fulcrums. Skeletal muscles create motion by pulling on tough cords of connective tissue called tendons. These tendons in turn pull on the bone which creates motion. Muscles move bones through mechanical leverage. As a muscle contracts, it causes the bone to act like a lever with the joint serving as a fulcrum. Muscle exerts force by converting chemical energy (created during respiration) into tension and contraction. When a muscle contracts, it shortens, pulling a bone like a lever across its hinge. Muscles move and this causes us to move. We are capable of performing a wide variety of movements, but, muscle itself moves only by becoming shorter. They shorten and then they rest a muscle can pull but it cannot push. There are almost 700 skeletal muscles of the human body, controlled by a few basic principles involving muscle movements or muscular activity. F Skeletal muscles produce movements by pulling on bones or tendons. The tendon gives a very firm anchorage. The point where a muscle is connected to a bone is called the point of insertion. F The bones serve as levers and joints act as fulcrums for the levers. Muscles can only contract a short distance, but since they are attached near a joint, the movement at the opposite end of a limb is greatly increased. The biceps muscle of the arm may contract only 89 to 90 mm, but the hand will move about 60 cm. F The skeletal or voluntary muscles act in pairs rather than singly. One of the muscles produces contraction while the other allows relaxation. Flexion (bending) occurs when contraction causes two bones to bend toward one another, while extension (straightening out) occurs from contraction of muscles, resulting in an increase in angle between two bones. Such pairs of muscles are called antagonistic. Often antagonistic muscles are in groups, for example, both the brachialis and the biceps muscles flex the arm at the elbow and antagonize the triceps, but only when the palm is facing upwards. In pairs or groups of antagonistic muscle, one is usually much stronger than the other. The biceps, which flex the arm are larger and more powerful than the triceps which extends it. F When the body is at rest, the some of the antagonistic skeletal muscles remain in a state of contraction, called muscle tone, which holds the body in rigid position. If the person becomes unconscious, or is asleep, muscle tone is lost as the muscles relax completely. Questions: 1. A first class lever has the ____________ in the middle. 2. Give an example of a first class lever: ____________________________ 3. Draw a diagram of a first class lever: 4. A second class lever has the ______________ in the middle. 5. Give an example of a second class lever:_________________________________ 6. Draw a diagram of a second class lever: Bones as Levers 8 M. Poarch 2002 http://science-class.net 7. A third class lever has the _______________ in the middle. 8. Give an example of a third class lever: ____________________________ 9. Draw a diagram of a third class lever: 10. For EACH of the three classes of levers, explain the advantage gained by using this type of lever. ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ 11. What type of lever do we find most often in the human body? ___________________________________________________________ 12. Explain how a muscle exerts force: ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ Bones as Levers 9 M. Poarch 2002 http://science-class.net 13. Examine the following diagrams, write down next to each picture which class of lever the picture represents and explain why: Lever in the body: Type of lever and why: Bones as Levers 10 M. Poarch 2002 http://science-class.net 14. Describe each of the following: a. Advantage (mechanical advantage) b. Antagonistic c. Effort d. Extension e. Flexion f. Force g. Force arm h. Fulcrum i. Insertion j. Joint k. Levers l. Limbs m. Load n. Muscle tone o. Resistance p. Tendon q. Weight arm 15. Circle and label each one example of each class of lever on the skeleton. Label the fulcrum, effort and load for each class of lever. GLOSSARY CENTER OF GRAVITY: The point in any solid where a single applied force could support it; the point where the mass of the object is equally balanced. The center of gravity is also called the center of mass. (When a man on a ladder leans sideways so far that his center of gravity is no longer over his feet, he begins to fall.) GRAVITATION (GRAVITY): The force, first described mathematically by Isaac Newton, whereby any two objects in the Universe are attracted toward each other. (Gravitation holds the moon in orbit around the earth, the planets in orbit around the sun, and the sun in the Milky Way. It also accounts for the fall of objects released near the surface of the earth. Objects near the surface of the earth fall at a rate of 32 feet per second.) FREE FALL: In physics, the motion of a body being acted on only by gravity. FRICTION: The force of one surface sliding, rubbing, or rolling against another. Friction slows down the motion of objects, and can create heat. Friction can also stabilize motion. FULCRUM: The fixed point about which the lever moves. The point at which energy is transferred. INERTIA: The tendency for objects at rest to remain at rest, and objects in uniform motion to continue in motion in a straight line, unless acted on by an outside force. LEVER: A rigid rod or bar to which a force may be applied to overcome a resistance. A lever (or a combination of levers) is a simple machine used to gain force, gain speed, or change directions. LEVERAGE: To wield power with levers. Understanding where the fulcrum is located allows us to position ourselves to gain our greatest leverage. MACHINE: A device (or system of devices) made of moving parts that transmits, send or changes a force. Machines are often modeled on how the human body works. SCIENCE: An organized body of information or HOW THINGS WORK! SIMPLE MACHINE: Machines powered by human force (as opposed to batteries, electricity or burning fuel) LOAD In bio-mechanics, the body mass is referred to as load. If an object is picked up, the load will be that of the body plus the object been picked up. The body weight place a load on the bone and muscle structures. If no load is applied, the body will stand still (inertia). To move the body load, force needs to be applied. A lighter body load requires less applied force to be moved and a stronger body will be able to move the body load faster. The secret of success is for the body to become stronger without the body gaining weight. 2.2. FORCE (MOTIVE FORCE) Force = Mass x Acceleration. Force is the strength of the muscle push or pull required to move the body mass (load). As long as the force applied on the muscle is equal to the load of the body, the body will not move and will be in equilibrium (state of rest). The force applied by the muscles must be bigger than the body mass (load) for the body to move. Strengthening the muscles will enable the body to apply a larger force on the bones. The more force muscles apply on the bones, the faster the movement of the limbs will be. The long jump run-up clearly demonstrates how the body angle change in accordance with the force applied. The body angle will change to accommodate the force applied. The key factor is how much strength training can be applied on the muscle in an attempt to develop force before an injury will occur in the form of a torn muscle or a broken bone. 2.2.1. Static force is a force that does not produce motion (The set position in the 100m start). 2.2.2. Centrifugal force is the force pulling outwards during rotation (The discus pulling in the hand during rotation). 2.2.3. Centripetal force is the force pulling inwards during rotation. (The force pulling in the shoulder while delivering a discus). 2.2.4. Eccentric force is an off-centre force. The centre of gravity in the human body is more or less situated at the navel. Delivering a shot needs an eccentric force to deliver the shot, as the shot is held next to the shoulder while delivering the shot. Eccentric force requires more muscle strength than force executed in line with the centre of gravity. In the sketch it can be seen that the shot is not in line (above) with the centre of gravity. The key-factor is to reduce movement away from the centre of gravity by either bringing the source that requires the applied force e.g. the shot, closer to the body to avoid muscle injury. 2.2.5. Internal forces will be the force that is applied by the muscles on the bones in the limbs. 2.2.6. External forces will be the force acting outside the body such as the gravity of the earth and friction between bodies such as the feet and the ground. 2.3. INERTIA Inertia is the bodys resistance to change position (Newtons 1st law Law of inertia). If no force is applied on the body, the body will not move. 2.3.1. Moment of inertia = mass x radius squared. Moment of inertia, normally a very short period of time, is the moment the body is standing still or in a state of rest e.g. in pole vault, the trajectory of the body will follow an upwards and downwards motion. At the point where upwards motion change to downwards motion, a moment of inertia will exist. 2.4. WORK Work is force x distance in the direction of force e.g. the amount of time the push or pull of the muscles is required to move the body over a 1500m x the 1500m = work required. The key factor is to develop the capacity of the body to operate at a work rate of e.g. 110% during training. The athlete will then be able to operate at 91% (100% à · 110%) during competition to achieve success, with less injury risk to the body. If an 800m athlete wants to run 60 seconds per 400m lap in competition, the training repetitions should be at 54.6 seconds. Training at repletion times of 54.6 seconds will enable the athlete run at 91% capacity and run a time of 60 seconds in per 400m lap. Mechanical work = product of weight lifted x distance lifted 2.5. GRAVITY Gravity is a force that is always present. It is the magnetic force of the earth which pulls objects vertically downwards to the centre of the earth. 2.5.1. Centre of gravity is the point in a body where force acts through. A solid body like the shot or discus will have a fixed centre of gravity but in the human body the centre of gravity will be determined by the position of the body. 2.6. TORQUE Torque is the force causing an object to rotate x length of lever arm e.g. a longer arm requires more force to deliver a javelin than a shorter arm. Key factor If sufficient force can be exerted on a longer arm, the longer arm is likely to generate more torque e.g. a longer arm will throw a javelin further than a short arm because more torque can be applied on the javelin during the process of delivery. 2.6.1. External unbalanced torque must be applied to create angular velocity. Newtons 1st law A body will remain at rest, or motion will be in a uniform straight line, until an external force is applied to change its direction is relevant. To deliver a javelin, an upward and forward movement of the arm is required. The arm holding the javelin will have to exceed the force required to move the javelin forward as well as to overcome the downward force of gravity, before a javelin will be able to travel in a temporary upwards trajectory after delivery. 2.7. AXIS An axis is a straight line about which a body rotates. 2.7.1. Vertical axis of the body passes through body from top to bottom when standing in the upright position. 2.7.2. Sagittal (also called anteroposterior) axis of the body is an axis parallel to the ground which passes through the body from front to back. Key factor The sprinter will move from start to finish as fast as possible without changing the distance of the sagittal axis from the ground (Moving up and down). 2.7.3. Frontal axis of the body is the axis parallel to the ground passing through the body from side to side e.g. the shortest distance between 2 points is a straight line. Key factor The sprinter will move from start to finish as fast as possible without changing the distance of the frontal axis from the sagittal axis (Moving side to side). 2.7.4. Horizontal (also called transverse) axis is an axis which is parallel to the ground and can be sagittal or frontal. The sketches below show how the 3 axiss is applied in bio-mechanics: 2.8. ACCELERATION When the body is moving, the speed that it is moving, and the time it takes to move from one point to the next point defines acceleration. Acceleration is the rate of change of velocity. Acceleration of the body is in proportion with the force applied by the muscles in the body. More force will ensure greater acceleration. 2.8.1. Angular acceleration is the rate of change of angular velocity e.g the angular acceleration of a high jumper crossing the cross bar. 2.8.2. Positive acceleration means the velocity increases faster and faster e.g. a sprinter running the 1st 100m of a 400m sprint. 2.8.3. Negative acceleration is velocity decelerating (slowing down) e.g. a sprinter running the last 100m of a 400m sprint and exhaustion is resulting in a reduced muscle force. 2.8.4. An object free falling downwards accelerates at 9.8m/sec. e.g. to deliver a javelin, the force applied must be more than the body mass, the mass of the javelin and gravity force. After delivery of the javelin in an upwards direction, gravity will continuously pull the javelin back to earth at a rate of 9.8m/sec. The point of return will be when the combined force of the body the javelin and gravity are reduced to a force less than the force of gravity (9.8m/sec). The trajectory of the javelin will consist of positive acceleration (going up), a moment of inertia (changing direction) and negative acceleration (going down). Key factor The bigger the eccentric force applied during the delivery of the javelin, the longer negative acceleration will be delayed. (The javelin will travel further before returning to the ground). 2.9. SPEED Speed is the rate of change of a position. For a sprinter speed will mean the stride length x stride frequency. For a jumper speed will mean the speed during take-off. For a thrower the speed will mean the speed during delivery of the implement. 2.10. VELOCITY Once the force applied on the body (muscle contraction), is bigger than the load (body mass), the body will start moving (positive acceleration). The speed per second that the body change position in a given direction = velocity. If a sprinter covers 100m in 10 seconds the velocity of the athlete will be 100 à · 10 = 10m/s. 2.10.1. Optimal velocity is sometimes called maximum velocity 2.10.2. Angular velocity is the angle through which the body turns per second e.g. during the period of time that the jumper travels through air after take off. 2.11. MOTION Motion is the continuous change of position. As long as force is applied, motion will take place e.g. as long as the athlete is running motion takes place. 2.11.1. Linear motion is movement in a straight line from one point to another e.g. a sprinter from start to finish. 2.11.2. Rotational motion is movement around an axis of rotation e.g. the arms and legs of a sprinter is moving in circular movements while moving forward. 2.11.3. General motion is a combination of linear motion and rotational motion e.g. In the 100m, the body of the sprinter is moving forward in a straight line but the arms and legs is moving in a circular motion. In discus the thrower moves from the back of the circle to the front of the circle while the body is turning around in circles in an attempt to gain maximum speed of the discus prior to delivery. 2.11.4. Uniform motion is steady, constant motion with unchanged speed e.g a 10000m athlete will try to run economically in an attempt to maintain the pace of running (uniform motion) as long as possible. 2.12. MOMENTUM Momentum is the quantity of motion of a moving body. Momentum = mass x velocity 2.12.1. Angular momentum is the moment of inertia x angular velocity 2.13. FRICTION The level of smoothness of two surfaces making contact will determine the level of friction. The smoother the surfaces, the more likely a gliding (slip) motion will appear when force is applied at an angle. A sprinter has to accelerate as fast as possible. To do this force has to be applied through the feet onto the ground in a running action to ensure forward movement. Fast acceleration may cause the feet to slip on the ground. To avoid slipping the friction between the feet and ground is increased. This is done by wearing spikes in the running shoes to create as much friction as possible between the surfaces of the track and the running shoes. 2.14. EQUILIBRIUM Equilibrium is another word for balance. When the resultant of all forces acting on a body are zero (neutralizing each other), the body is in equilibrium. A body at rest is in equilibrium. The sprinter in the set position is in equilibrium. When you lie still on a bed, the body is in equilibrium. The force of the body pressing against the bed and the force of the bed pushing back are equal, resulting in the body lying still. (Newtons 3rd law: Law of reaction For every action there is an equal and opposite reaction). 2.15. ENERGY Energy is the capacity to do work. There are 2 types of energy: 2.15.1. Potential energy When the body is standing still (equilibrium) no energy is used, but the potential for it to move is always there. 2.15.2. Kinetic energy is created when the forces applied on the body causes the body to move. The force applied to stop the body will equal the energy used to move. The more force is applied, the faster the body will move and the more kinetic energy the body will have. Injuries occur when kinetic energy is transferred to potential energy to quickly e.g. when the body come to a standstill due to external forces such as in a car accident, or the pull on the muscle is to big for the muscle to handle and the muscle will tear. It is important that once kinetic energy is created and the result is a fast moving object, the slowing down process must be within the capacity of the muscles that causes the decelerati

Analysis of the Indian Chyawanprash manufacturer YuvAnaH

Analysis of the Indian Chyawanprash manufacturer YuvAnaH Company profile: YuvAnaH is an Indian company which manufactures Chyawanprash. It was established in 2004. It is positioned as a company which manufactures exclusively Chyawanprash. It is known to have provided good quality Chyawanprash for all age groups, across social boundaries. It has received various certificates over the years which include Certificate of Good Manufacturing Practices to manufacture Ayurveda, HACCP and GMP Certification in compliance with the Food Drug Administration regulation. YuvAnaH is ISO 9002 certified. Vision: Focus on growing their core brands across categories, reaching out to new geographies, within and outside India. Mission Their mission goes beyond the mere provision to heal ailments and extends to helping people live long, healthy and productive lives. They seek to explore harness the tremendous potentials of Ayurveda offer the goodness for human welfare. Objectives: Products: YuvAnaH Chyawanprash: This is ordinary Chyawanprash. It contains all the basic ingredients of Chyawanprash and can be consumed by people belonging to all age groups. YuvAnaH Chocolate Chyawanprash: This is chocolate flavored Chyawanprash targeting children and people who favor chocolates. It will be marketed as a product with added benefits of chocolates. YuvAnaH Sugar-free Chyawanprash: This is targeted to diabetic patients since it does not contain artificial sweeteners. YuvAnaH Chyawanprash (for summer):This Chyawanprash is specially made for the summer season to provide protection against infections that are common during the season. YuvAnaH Diet Chyawanprash: This product is specially designed for the Diet conscious with particular ingredients. YuvAnaH Chyawanprash (for pregnant women): Pregnant women are advised not to have chyawanprash. This product will cater to the needs of a pregnant woman. YuvAnaH Chyawanprash (for Skin): This product contains added herbs which are beneficial for a glowing skin. According to Ayurveda, Chyawanprash comes under the category of Rasayana which aims at maintaining youthfulness, vigor, vitality of the body and keeping away aging process, senility and debility. It maintains the proper functioning of the cells and rejuvenates the cells. However, the main ingredient, regardless of the exact formula is always amla or amalaki, a tropical gooseberry that is the worlds richest source of vitamin C. It is, moreover, a source that remains stable in storage for years. Digestive and immune system: Chaywanprashs basic ingredient amla has 30 times more vitamin C than orange and helps in strengthening the immune system and expediting the healing process. Regular intake of chyawanprash strengthens digestion, absorption and assimilation of food and balances stomach acids. Heart and Brain The perfect blend of Ayurvedic herbs acts as a cardiac stimulant and nourishes the brain cells by supporting the nervous system and enhances co-ordination and memory power. The tonic is good for students as it increases retention and recall. Lung, Liver and Kidneys The smooth functioning of the lungs is facilitated by the regular intake of chyawanprash.Chyawanprash helps purify blood and invigorates the liver and helps to eliminate toxins. It helps the downward flow of energy in the body and eases constipation. Other Benefits The holistic traditional formula of chyawanprash improves skin complexion, glow and fights dermal bacterial infection. It promotes hair growth and helps absorption of calcium resulting in strong bones and teeth. It is especially good for alleviating cough and asthma. The anti-oxidant properties of the tonic act against the ageing process and maintain youthfulness. Canada Canada: Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean. It is the worlds second largest country by total area, and shares land borders with the United States to the south and northwest. Demographics: Capital: Ottawa Largest City: Toronto Currency: Canadian Dollar Population of Canada: (2008  estimate) 33,157,200 (0.51% of World population) Population growth rate: 0.869% Birth Rate 10.75 births/1,000 population Density: 3.2/km ²Ã‚  (219th) It is the worlds second largest country by total area.(Area: 99884670 km^2 Even though the density is just 3 persons per square kilometer , a majority of population is concentrated in the narrow band along the U.S. border, leaving a major portion of the land mass unoccupied. Distribution of population: Population Distribution by Age Group 0-14 17.9% 15-64 69.1% 65+ 13.0% Population of Main Metro Areas: Toronto 5,203,571 Montreal 3,607,150 Vancouver 2,159,994 Ottawa-Gatineau (Capital) 1,142,708 Calgary 1,037,136 Edmonton 1,001,636 Quebec City 710,801 Hamilton 702,396 Winnipeg 698,210 London 459,697 Considering the fact that a majority of population lives in the metros mentioned above, majority of our marketing promotions will concentrated in those areas. Economic Environment: Gross National Product: $760 Purchasing power parity(per capita) $29,400 (According to the World Bank Economic Groups, Canada falls under the high per capita income category) Canada was the only country from G7 to record a surplus in 2006 and 2007. It was estimated to be the only country from G7 to record a surplus in 2008 as well. Canada is on track to eliminate its net debt by 2021. By doing so, Canada will be able to count itself among the very few OECD (Organization for Economic Co-operation and Development) countries that are in a net asset position. The OECD forecasts Canadas surplus will be 0.8  per cent of GDP in 2008, compared to an expected average deficit of 2.7 per cent in the G7 countries. Trade and Economic Organization Memberships Asia Pacific Economic Co-operation Commonwealth Group of Eight (G8) International Monetary Fund La Francophone North Atlantic Treaty Organization Organization for Economic Co-operation and Development Organization of American States United Nations (and its subsidiary agencies) World Bank World Trade Organization Thus, the size of the market and the nature of the economy portray a positive economic environment of Canada and favor the establishment of business relations with it. Cultural environment: Established in 1867 as a nation without war or rebellion, Canadians are most likely to be described as friendly, peaceful, polite, modest. They have a unique culture and deeply rooted values and traditions and though they enjoy cordial relations with their neighbor; the United States; they are not Americans. They love to laugh , often at their own expense, since they dont always take themselves too seriously. Language: Unlike many countries Canada has 2 official languages; English and French. A majority of French speakers-called francophones-live in Quebec. Thus they have a bilingual culture. This fact will be kept in mind by resorting to bilingual labeling and advertising and bilingual press releases. Creativity: Canadians value creativity and support its nurturing in all walks of life. They are not resistant to change. Attitudes and Values: Canadians struggle with how to promote their image as Canadians and separate themselves from Americans. Our marketing strategies will take care of this cultural factor. Canadians are practical in their approach. They speak their minds and voice their opinions and are open to those of others. British novelist Douglas Adams said each country was like a particular type of person, and Canada is like an intelligent 35 year old woman. America, on the other hand, is a belligerent adolescent boy Canadians tend to dislike excessive promotion. It is favorable to skip the hype and focus on the facts. They also tend to dislike companies which make negative comparisons with Canadian products. Religion: Canada has a wide mix of religions and there is no official religion of Canada; though a majority of the population follows Christianity, followed by a large number of people who claimed to have no religious affiliation. Family structure: a typical family structure in Canada in 2005 was a spouse and no children below the age of 13; at least one child between the age of 13 and 24. Political Environment: Canada has a federal parliamentary democracy within a constitutional monarchy. In general, Canadian politics have not operated through revolutionary, swift changes. Instead, change is typically slow and worked out through compromise between interest groups, regional consultations, and the government of the day. India and Canada have always had a healthy trade relationship. Thus , political environment is also favorable and there will not be any major issues as far as the government is concerned. Legal Environment: Canada can guarantee investors the overall lowest tax rate among developed countries. One important factor is the legal system in Canada is that although their criminal law system nationally and the civil law system in most of Canada is based on the English precedent-based system of common law, civil law in the Province of Quà ©bec is based on the French Code Napolà ©on. For this reason, we should ensure that our Canadian legal advisors are well versed in both systems. Few laws that are different to Quebec particularly are as follows: Generally speaking, a French firm name may be accompanied by its English version, provided that the French version appears at least as prominently; however, in  some cases, use of the English version of a firm name is only permitted if the French version is markedly predominant, meaning the French text must have a much greater visual impact than the text in another language. Product labelling:  Every inscription on a product,   its container or   wrapping, or on a leaflet, brochure or card supplied with it, including the directions for use and warranty certificate, must be drafted in French. Public signs, posters and commercial advertising:  Public signs, posters and commercial advertising may also be bilingual, provided that the French is markedly predominant. However, large billboards or signs that are visible from any part of a public highway must be exclusively in French, unless they are displayed on the firms premises. Likewise, signs on public transportation vehicles, such as buses and subways, must be exclusively in French, unless they are used regularly to transport passengers or merchandise both inside and outside Quà ©bec, in which case the signs may be bilingual. Any corporation that contravenes the Charter is liable for each offence to a fine of up to $1,400 and, for any subsequent conviction, to a fine of up to $7,000. All shipments to Canada are also subject to the 7% Goods and Services Tax (GST), a multi-stage sales tax. About Health Canada: The new face of the average Canadian health care consumer belongs to a well-educated, middle-income, middle-aged woman who is actively involved in her own well-being. She is very interested in diet and nutrition, longevity, alternative medical therapies, vitamins and antioxidants. And shes willing to pay: she spends between $500 and $1000 a year on health supplements. Respiratory and cardiovascular diseases are the major reasons for hospitalization in Canada. Other reasons include digestive diseases, genitourinary diseases, poisoning, mental disorders etc. A chart showing leading causes of death in Canada is as under: . Canadians are health conscious and try to make healthy eating decisions. According to a new study conducted by Ipsos-Reid on behalf of Sleeman Breweries, nine in ten (93%) Canadians say they try to be health conscious when making decisions about what to eat. The factors which play an important role in the eating habits of Canadians are as follows: Source: Tracking Nutrition Trends survey Key motivators to change/ improve eating habits Percentage To maintain personal health 58% To lose weight 22% To accommodate the needs of family members 10% To prevent disease 8% To look better 8% The relative importance of each of these factors, however, differed according to age, with responses related looking better being more prevalent among adults under the age of 25 (17%) and responses related to maintaining health and preventing disease being more prevalent among those over the age of 45. National Population Health Survey (NPHS) also indicated that the single biggest reason reported for avoiding or choosing certain foods for both women (80%) and men (63%) is maintaining or improving health. Diabetes: We all know that there is no quick fix for diabetes. More than 2 million Canadians have diabetes, over one third of them arent diagnosed. Forty percent of Canadians with diabetes develop long-term complications such as high blood pressure, vision loss and kidney disease. It is clear that diabetes has become a public health challenge of major proportions in Canada. Many cases of type 2 diabetes could be prevented by making healthier living choices. Childrens eating habits: Unhealthy eating habits during childhood can interfere with optimal growth and development Poor diet can predispose to a number of serious illnesses, such as cardiovascular disease and some cancers, and lead to a poorer quality of life. Increases in other nutrition-related risk factors for chronic disease in children such as hypertension, hypercholesterolemia and type 2 diabetes have also been found. Poor diet has also been linked to low academic performance, classroom behaviour problems and low self-esteem among school-age children. The Canadian Community Health Survey found that seven out of 10 children aged four to eight, and half of adults, did not eat the recommended daily minimum of five servings of vegetables and fruit. Children age four to eight years consumed fewer vegetables and fruit on average than any age group, 4.18 servings per day. Among girls aged 10-16 years, 83% did not consume the recommended three daily servings of milk products. More than a fifth of total calories consumed by 4-18 year olds and 18.2% of calories consumed by four to eight year old children came from the other foods category. More than a third of these other foods were reported as soft drinks, sugars, fruit drinks, animal fats, chocolate bars and potato chips. Among youth aged 14-18, one quarter of all calories came from other foods. The growing number of older and longer living Canadians, faced with health problems and being more prone to illnesses and injuries, have supported sales of medications and healthcare services in the country. Recently, a research showed that many Canadians are increasingly turning to preventive care and self-medication, thereby increasing the scope of health products like Chyawanprash. Marketing Mix: Products: YuvAnaH Chyawanprash YuvAnaH Chocolate Chyawanprash. YuvAnaH Sugar-free Chyawanprash. YuvAnaH Chyawanprash ( for summer) YuvAnaH Diet Chyawanprash YuvAnaH Chyawanprash ( for pregnant women) YuvAnaH Chyawanprash ( for skin) All YuvAnaH products will be available in a standard size of 500 gms. Branding: All our products will be branded under the name of YuvAnaH which is Sanskrit for the youthful, thereby following Umbrella Branding. Ayurveda is native to the Indian Subcontinent. Thus, the Sanskrit name YuvAnaH implies a Made in India image which works favorably for the company. Packaging and labeling: Our product will be packed in HDPE plastic containers which will be sealed with a golden foil. The federal Consumer Packaging and Labeling Act require bilingual designation of the generic name on most prepackaged consumer products. Under this Act, the following information must appear on the package/label of a consumer good sold in Canada: Drug Identification Number (DIN), Natural Product Number (NPN) or a Homeopathic Drug Number (DIN-HM) This is to ensure the people about the safety of the product. Since Canadians tend to make healthy eating decisions; the package of the product will emphasize the nutrients and herbs it contains along with its benefits. Other relevant information includes Name of the product Brand name of the product ,Country of origin ,Name and address of the local importer, Date Marking, Manufacturing, Date ,Expiry Date , Storage Batch Number and Packaging Date(PKD, )Precautionary Message ,Bar Code, Dosage, Nutritional Value (different for various flavors,) Ingredients (different for various flavors). Promotion Mix: Analysis: Electronic Media: Television in Canada: The Canadian Broadcasting Corporation (CBC) operates both English-language and French-language national television networks. Both networks broadcast on two channels, one with regular programming and one with all-news programming. There are two private national television networks: CTV, broadcasting on two English-language channels (regular programming and all-news) and Global Television, broadcasting on a single English language channel. There are also 105 independent television stations in Canada. Over 98% of Canadian households own Television sets. 2 out of 3 households subscribe to Cable TV though over-the-air local television is free. 85% of Canadian consumers agree that they are too obsessed with images of youth. They feel alienated by advertisements that do not portray people like me. Government control: Quebec: Section 248 of the Consumer Protection Act 1980 provides that no person may make use of commercial advertising directed at persons less than thirteen years of age. Radio Canadians spend more time with radio compared to the US (22.2 hrs weekly) and radio enjoys a larger share of ad spending in Canada. Print Media: The newspaper with the highest circulation is the Toronto Star, and the newspaper with the highest readership per capita is the Windsor Star. Readership of community newspapers is strong despite the size of the market 70.4% of the ComBase sample read the most recent issue of their community newspaper. These readers are loyal; with most reading all 4 of the last 4 issues They read with attention reading most or all of each issue Community newspapers get high ratings from their readers. Community newspapers capture a very high proportion of exclusive readers. Point of Purchase advertising: 72% of big boxes were added in the previous nine years. 59% of all big box locations are on expressways. This gives a scope for sales through point of purchase advertising. Perception of Ayurvedic Medicines: In 2005, the Canadian government had banned the sale of Indian ayurvedic medicines in the country claiming that they contain high levels of metals like lead and mercury and arsenic, posing grave health risks. Improper manufacturing processes may result in dangerously high level of heavy metals remaining in the final product. However YuvAnaH Chyawanprash is not included in the products that are banned. Our company obtained the certificate of Good Manufacturing Practices in 2001 and also ISO 9002 certification in 1999. The products are manufactured as per Indian Standards. Authorized natural health products will either bear an eight-digit Drug Identification Number (DIN), a Natural Product Number (NPN) or a Homeopathic Drug Number (DIN-HM). This authorization indicates that the product has been assessed by Health Canada for safety, efficacy and quality. All our promotion programmes will highlight the fact that our products are legal and completely safe for consumption. Place Mix: Entry Strategy: We intend to enter Canada by directly exporting our products. The company has two distributors in Canada; one in Toronto and one in Vancouver. As shown in the demographics, these are the most populated metros of Canada. They also happen to be the cities where most of the Canadians live. These distributors stock the products in their warehouses and regularly supply to retailers over there. They have major tie-ups with many super markets and these markets sell their products. We will follow 4 level channel of distribution involving our importer, distributers and retailers. Through our distributors YuvAnaH will reach out to all the major cities of Canada some of which are Toronto Montreal, Vancouver , Ottawa-Gatineau (Capital), Calgary , Edmonton, Quebec City, Hamilton, Winnipeg, London. Competitors: Dabur Chyawanprash: The biggest and major competitor for the company is the Dabur Chyawanprash. Dabur is already an established player in this country and has a wide range of products over here. The company has a major market share in Canada. Dabur is also a very famous brand in India and thus has the edge. Himani Sona Chandi Chyawanprash: There are other competitors such as the Himani Sona Chandi Chyawanprash. This company is also an established company in India and has a wide range of products in Canadian market. Its moisturizing cream Boroplus is huge success in Canada and thus has helped company strengthen its base in Canada. Tattvas Herbs Chyawanprash is also an exporter of Chyawanprash and is available in Canada. Since the major herbs required in Chywanprash are available only in India there no manufacturers of it in Canada. Competitive edge: The prices of Dabur, Himani, and Tattvas is very high .They cater only to the high spending class of people. This leaves YuvAnaH an opportunity to target the low-spending category. None of the competitors provide chocolate flavored Chyawanprash or sugar free chyawanprash in Canada. Here, YuvAnaH has an edge over the others. The only company which has franchises in Canada is Dabur . Since our company is also planning to introduce similar kind of stores where all our products would be available company hopes to face the competition fiercely.

Mother Courage Essay -- essays research papers

Mother Courage   Ã‚  Ã‚  Ã‚  Ã‚  It’s always important to be touched. Writers know and understand this idea. Whether the audience feels good or bad about whom or what you present is not as important as the fact that they feel something. Bertolt Brecht’s Mother Courage and Her Children is a perfect example of a work that doesn’t leave us in very high spirits but touches us in such a way that it becomes even more powerful than if it had.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the play the title character, Mother Courage, is presented to us in such a way that the reader is usually left not knowing how to feel. We have with two choices. On the one hand she can be a money grubbing, self concerned woman who only cares about herself and those directly related to her money. On the other hand she can be considerate and caring mother who only wants to protect her children. It’s an issue the reader wrestles with many times over the course of the play.   Ã‚  Ã‚  Ã‚  Ã‚  If you take everything at face value it seems that all Mother Courage is driven by is profit. But then one has to think . . . What’s is her motive? Is it her children? Are we completely misinterpreting Mother Courage’s intentions? Consider this: Mother Courage throughout the war does what she can to keep her daughter Kattrin â€Å"innocent.† Now as awful as it sounds prostitution is a pretty lucrative business. If Mother Courage was only driven by profit wouldn’t she decide that maybe selling Kattrin...

A Marxist Reading of Native Son Essays -- Native Son Essays

A Marxist Reading of Native Son In the Communist Manifesto Karl Marx states clearly that history is a series of class struggles over the means of production. Whoever controls the means of production also controls society and is able to force their set of ideas and beliefs onto the lower class. The present dominant class ideology is, as it has been since the writing of the United States Constitution, the ideology of the upper-class, Anglo-Saxon male. Obviously, when the framers spoke of equality for all, they meant for all land-owning white men. The words of the Declaration of Independence, also written by upper-class, Anglo-American males, are clear: "life, liberty, and the pursuit of happiness" are rights necessary to each human being and should never be taken away. Governments are established to protect these rights, yet these rights do not apply to everyone, particularly to the Bigger Thomases of the world. Although the framers of the Constitution and the authors of the Declaration of Independence could not look into the future to see the arrival of Richard Wright, his 1940 novel, Native Son, with its main character, Bigger Thomas, or the frustrated urban youths whom Bigger was patterned after, they did know their own needs. They also understood the importance of being free to attain those needs. Years later, Abraham Maslow agreed with the forefathers and gave the theory of needs a name. In 1943, psychologist Abraham Maslow developed a theory of basic human needs: Maslow's Hierarchy of Needs. His theory suggests that embedded in the very nature of each human being are certain needs that must be attained in order for a person to be whole physically, psychologically, and emotionally. First, there are phys... ... is what society does to Bigger: it puts him in a cage, backs him into a corner, and when he lashes out, it kill him, just as Bigger killed the rat. Works Cited Boeree, Dr. George. "Personality Theories: Abraham Maslow." 1998. 7 November 2001. , Booker, Keith M. A Practical Introduction to Literary Theory and Criticism. White Plains: Longman 1996. Butler, Robert James. "The Function of Violence in Richard Wright's Native Son." Black American Literature Forum. Vol. 20, Issue 1/2, 1986. DeCoste, Damon Marcell. "To Blot It All Out: The Politics of Realism in Richard Wright's Native Son." Style. Vol. 32. 127-148. Grigano, Russel C. Richard Wright: An Introduction to the Man and His Works. Pittsburgh: University of Pittsburgh Press, 1970. Inge, M. Thomas ed., Fadiman, Clifton. New Yorker. 2 March 1940 53-53.

Mexican Experience from a Danish Firm: “Changing” Mexican Culture Essay

i.Introduction Nowadays is common to hear that the trend of business world is located in Emerging Markets, therefore most of the biggest and important companies in the world are startin to enter to those undeveloped economies that have a great potential. Develop assertive HRM practices in those new markets are key issues in order to achieve the expected success. The international human resource management models developed in the last decade pursues a contextual analysis of the standardization (global integration) of multinational parent companies’ human resource management policies and practices and localization (local differentiation) of host countries practices.(Stevens, 2012) In order to have effective results within the Human Resources in the new market, the design and development of the HRM strategies (of local units) must incorporate some aspects of local practices. The main challenge for the companies (and the ideal context) is to find a balance between the practices of the business culture in the host country and with the one of the home country. Novo Nordisk a Danish practices which started operations in Mexico in 2004, it is an interesting case that provides a clear example about how to get that ideal equilibrium between standardization and localization. ii.Questions and anwers 1.Given the Mexican and Danish business cultures, what are the most important HRM challenges faced by Novo Nordisk Mexico? What does the company need to do to succeed? Novo Nordisk faces a pretty different cultural context between the Mexico and the Company ´s philosophy (influenced by the Danish culture), the big dilemma is how to balance those several differences and find out the way to design HRM practice and policies that are efficient and effective. Regarding the HRM practices in Mexico, â€Å"despite the implementation of â€Å"modern† HRM policies, Mexico present particularities in the HRM practices deeply rooted in the Mexican law, which reflects consequences of an historical unfair system to the workers. After the time of the â€Å"hacendados† Mexican law were focused to protect both rights from employees and employers but it was most aimed to pursue and ensure the dignity and well sake of the workers, in order to avoid abuses from the  Ã¢â‚¬Å"bosses†. Despite this historical background, nowadays there are still some contradictions in the law, that enhamce some discrimination. In order to describe briefly the main differences between the two cultures, its necessary to take into account two of the five cultural dimensions of Hofstede: Power Distance and Individualism vs collectivism provide a clear framework to understand the discrepancies. Mexican culture has a Strong hierarchy and high power distance which is reflected in a paternalistic/Autocratic management style. Employees are used to demonstrate â€Å"loyalty, submission and respect† and they practice boss workship â€Å"culto al jefe†. In contrast the Danish company has a flat structure in the organization and they expect an open communications creativity and high participation in the decision making process. Source image: (Hofstede, 2012) In the other hand, Mexican culture is collectivist and it is reflected in the fact that they see the company as an extension of their family, â€Å"Employer / employee relationships are perceived in moral terms (like a family link)†, they respect the boss as it would be the paternal figure and therefore, they expect to receive protection, and that the company cover their basic needs, (they pay back with obedience loyalty and submission) Novo Nordisk is a company that looks for employees with a high level of commitment in order to apply their own slogan â€Å"â€Å"Changing the world of diabetes: Employees make a difference for people with diabetes worldwide†, then is hard to reach this objective in Mexico, where there are some many differences in the culture that doesn’t enhance high communication, participation and creativity. They need happy employees that have enough self confidence to contribute and that are motivated to give their best. In other words, the main challenge of Novo Nordisk in order to succeed is combine the â€Å"modern-value-based management with traditional control† (Ramirez & Zapata Cantà º, 2009). They need to find a way to operate company respecting and following the Novo Nordisk’s core corporate values, but at the same time they must recognize they key cultural differences between Mexico and Denmark. Meaning that, they need to change the way of thinking of Mexicans workers, they have to enhance the participation, create self-confidence in their decisions (with training) and make them to get used to openness and freedom, while at the same time they keep rules to achieve goals and provide the economic security and  rewards that keep the employees motivated and loya to the company as they are used to. 2.What is the ‘right’ HR strategy for Novo Nordisk Mexico – hybrid or centralized? Why? Evaluate the different options (pros and cons). As we have mentioned before, due to the important differences between both cultures and all the factors around them, it would be more assertive if the company design a unique strategy that balances the main features of both cultures, taking into account the circumstances of the environment. â€Å"Best HRM practices† may not always transfer across countries due to cultural and institutional differences Regarding MNC subsidiaries, argued that organizations try to balance the need to standardize best HRM practice across national boundaries with the need to adapt to local practices and customs†. (Zhang, 2003). In other words and clearly speaking, that means that an hybrid strategy would work better, because it would combine and balance the best aspects of both cultures. Also the hybrid system would allow to both cultures learn from each other and increase the expertise for Novo Nordisk. The cons ad pros for each option are explained below. Hybrid strategy ProsCons Better reaction to the local environment Could be more expensive. The company can attract the best talent available.Hard to accomplish internal consistency. Novo Nordisk can gain a good reputation between Mexicans.Is not that easy, find the ideal balance. Combining the best aspects (according with the circumtances), Novo Nordik could get the best performance of their employees, because they would get what is coerced by law and also they will be treated as they are not used to (having better conditions, enhacing communication, trustability and wellness)The process to get used to, and make work the company, would be slow and complex A unique system, specially designed for this conditions, could provide competitive advantages over the competence (even when they are famous already) Centralized strategy ProsCons Easy and fast to applyMexicans could abuse from the â€Å"nice conditions† (could  be hard to control them because they are not used to , to freedom), and in the other hand if they apply the traditional system totally they would break with their own philosophy and they also could get negative outcomes. It won ´t need high investment Would be hard to attract best talent It would match perfect with the company philosophyIt wouldn’t provide competitive advantages. 3.What are the key strengths of Novo Nordisk in implementing its NNWoM in Mexico? How did the firm leverage these advantages given the history and current state of HRM in Mexico? As it is explained in the case, historically , everything about HRM in Mexico, is about being fired or hired, in the last years it has changed a bit, but this is still the common condition in the Mexican business environment. Thus, due to the hard labor conditions (law, lack of insurance and other basic benefits), employees are used to just receive a decent wage that allow them to live and to keep their work. Meaning that, Novo Nordisk has several strengths in its NNWoM, since it offers much more than Mexicans are used to receive from a company in terms of training, compensation, appraisal and rewards, communication systems etc. In that way, the company is higly attractive to the Mexican workforce and it gets a strong positive reputation that becomes in a core competence of it. 4.You are an external consultant to Novo Nordisk Mexico. What area(s) within the HR department must be developed to enhance its visibility in Mexico? Novo Nordisk is doing great designing an effective HRM strategy for the Mexican environment, the only area that they could work on more would be, promoting their philosophy of a healthy life style and routine within their employees, extending the messages and practices to the families of their employees, participating as sponsorships of sports events or challenges to reach the ideal weight or design the best diet etc. Novo Nordisk could also use this kind of events and practices as an important marketing tool, since the best spokesmen and messengers of their slogans are their emloyees with a high commitment with the company and with its objectives. iii.Conclusion Novo Nordisk is a clear example of how a company, in order to succeed with efficient and effective HRM practices, when managing subsidiaries, should  analyze deeply and carefully the internal and external factors and based on that design the HRM system that can fit the need of the new market. It is evident that cultures are extremely different in all around, so it cannot be expected that what works in one place work in everywhere, then it is better to adapt and being flexible in order to get positive results. Novo Nordisk Novo Nordisk is doing a good job in implementing good HRM practices through their hybrid strategy: â€Å"Novo Way of Management is a system that combines modern-value-based management with traditional control† iv.Bibliography (s.f.). Hofstede. (2012). Hofstede centre. Retrieved from http://geert-hofstede.com/national-culture.html Ramirez, J., & Zapata Cantà º, L. (2009). Mexican Experiences from a Danish Firm:†Changing† Mexican Cuture. 368-381. Stevens. (2012). Standardization and localization of HRM practices. Obtenido de http://www.transtutors.com/homework-help/human-resource-management/international-hrm/hrm-practices-standardization-localization/ Zhang, M. (2003). Transferring human resource management across national boundaries: The case of Chinese multinational companies in the UK. . 613–627.

Eckbert the Fair

Sawyer Auer LIBLR 123 Take home exam #1 October 23,2012 Tieck; Eckbert the Fair Tiek’s â€Å"fairy tale† of Eckbert the fair strays from the classical conception of style given to modern fairy tales. Fairy tales are often associated with several defining characteristics; extra-ordinary circumstances, â€Å"happy endings† and a moral to be learned. While Tieck’s tale does obey two of these three guidelines, he does so in a negative manor going the opposite way of twentieth century thought.Tiek’s protagonist Eckbert is first and foremost described as â€Å"†¦little more than medium height with short, light blond hair that hung in a plain fashion, closely framing his pale, drawn face. † (pg. 35). Eckbert is, normal, plain and pale. Average in more ways than one. A stark difference with traditional fairy tales has already showed itself in Tiek’s opening paragraph. The main character, Eckbert is a plain quiet simple man. As opposed to traditionally tales whereas the lead is a special person, in special circumstances.Furthermore the perspective changes within the narrative bouncing from Eckbert to his wife Bertha and then back to Eckbert. Daunting and depression social issues plague the story line. Bertha’s story begins with accounts of her parents beating her. Eckbert murders his friend in cold blood, incest, as discovered in the final page. Conventional, modern fairy tales take into account the youth of their readers and with this their context is molded to cater to such.Tiek used an arsenal of controversial subjects throughout the story, another way in which Tiek’s strays from the path from what is considered a â€Å"fairy tale† today. Ludwig Tiek’s tale has a theme to it, several factors that come back from the beginning to the end that paint the image that Tiek was attempting to portray through his examples. In the end of the story the message is finally brought to the forefront fo r the reader, punishing Eckbert for a deed that his wife committed and for his leeching of his wife’s treasure.Tiek punishes Eckbert and his wife for their monotonous lifestyle and Berta’s betrayal. Yet the punisher (the old woman in black) is pushing Berta to betray her the whole time, as though all she wanted was to see her fail. The same is true for Eckbert’s failures, the old woman, cackling, tells him that she was in fact Walther and Hugo. The two friends who Eckbert feels he needs to divulge his secrets too in order to be closer. He’s met with the same result each time, to his terrified disgust.One reason why this poem is such a stellar example of the romantic period is the way it portrays the paradoxical nature of the period itself. The attempt to teach a lesson that and punish the couple, whilst the entire time it seems as though they never had a choice, they were almost destined to fail. Hand in hand with the importance of the natural settings to the narrative, it holds true to romanticism. Berta’s journey through the harsh cliffs to the waterfall, we can see the descriptions changing to represent Berta’s environment altering.Nature, the supernatural elements and the paradoxical punishment of Berta and Eckbert make Tiek’s classic a romantic poem. Marx: The Communist Manifesto Dialectic Materialism a phrase coined by Marx, and further progressed by other authors who study Marx and Hegel exclusively, is the idea that every economic system at its core is based on principle values that lift it to its maximum efficiency while simultaneously helping to create an opposing system that will overtake the old one when its flaws see to its demise. Marx saw this occurrence as steps throughout history, which would eventually lead to communism.One system grows to its maximum efficiency, and then gives rise to an opposing system that takes the fundamental positives from the prior systems and evolves with them incorpora ted. In the Manifesto Marx and Engels talk of the Feudal system of Industry and its inability to cope with the changing world around it that it helped make. Being replaced by the system of manufacturing is just an example of marks dialectal materialism, one system being shed by society to be replaced by a more efficient, logical one (page 66).A revolutionary in Marx’s context doesn’t have a positive or a negative connotation, simply a meaning; someone who does away with a old system. To Marx, the Bourgeoisie was a revolutionary group for their role in abolishing the feudal system that precluded them; the proletariat would be revolutionaries too, for their (intended) role in collapsing the capitalist bourgeois society. Marx and Engels saw the bourgeois as destroyers of the feudal era of natural superiority. (Page 68).Whereas before the Feudal serfdom was still in place, god given birth rights granted the few privileged over the many, thanks to the revolutionary bourgeoi s that â€Å"natural superiority† was torn down , replaced by the new system of â€Å"cash payment†, Where economic need and the hoarding of capital separated the few from the many. This new step or system can be characterized by a term common today, â€Å"free trade†. This bourgeois capitalism survives by taking personal worth away for an exchange value, which Mark states as being for the purposes of exploitation.Through making personal worth an exchange value the new society has changed all major professions into simple wage laborers (page 68). The bourgeoisie are in constant need to change and evolve the methods of production and how production relates to society. Capitalist society defends its rebranding of social values as a necessary step to continue forward. Just as stated above about the process of dialectal materialism, this capitalist society will follow the same trend as the previous systems. The weakness that the bourgeois society bears is the same b urden that helped them fall the feudal society (page 71).As well as the creation of those that will see its end, and hoist their own system, the proletariat. Through overproduction and an overabundance of industry, commerce, production, these forces no longer exist for the bettering of society, instead they hoist a select few onto their shoulders, creating those that have little and those that have a lot. The haves and have not’s. Creating the social dichotomy that will eventually lead to the collapse of bourgeoisie society. Baudelaire Baudelaire is a romantic in the most pure sense of the word.He saw the duality in the world, the two forces at odds in his time. The rise of capitalistic values, lethargy taking over, Baudelaire was highly critical of his society and the morals it was raising in the populace, specifically greed and the abandoning of art. Baudelaire believed that mankind’s first responsibility was creativity. He believed the good in people was their minds , their creativity, the imagination, and its counterpart was boredom, sterility, a lack of purpose, the body and all its vices. Baudelaire turned the negatives into a channel in which to convey his creativity.In the poem the old clown, Baudelaire paints a picture of an old clown at a fair surrounded by joy and exuberance. The clown is seen by the narrator, through the crowd and described as such; â€Å"as if, in shame, he had exiled himself from all this splendor – I saw this poor clown, bent over, frail, decrepit, a man ruined, leaning with his back against one of the poles of his hut;† (Page 135). The manner in which Baudelaire describes the absolutes of the two opposing subjects leaves no room for debate. On one hand you have the old clown, â€Å"absolute poverty†, representing that which is used.A human being who once served a purpose placed into the corner alone. While on the other hand, the fair goes on. Baudelaire chooses to even describe the fair using w ords in the genre of economics; profit, â€Å"some were spending money, others earning it. † (Page 135). The duality of the situation is questioned by the narrator after his brief, intriguing interpretation of the old clown. He states that he had just seen a man torn down by his poverty and the ingratitude of the public. Baudelaire uses the old clown and the narrator as a symbol of capitalist modernity.You have the old clown to represent the older generation who used to be a brilliant entertainer in his day, yet left aside to dwell in his own poverty when he was of no use anymore. Marx states in his essay the importance of worth in capitalist society. Baudelaire here shows that when worth in the sense of capitalistic gain an option is no longer, those that cannot produce are cast aside. Even though they once served a role in their own society. The narrator can further press this simply by his actions regarding the old clown.He says to the reader, his intentions of leaving mon ey on the table to help the old man, but suddenly is swept away by the crowd. This is no accident, specifically the wording, of being carried away by the crowd. It’s Baudelaire’s way of showing his audience that society is stripping away human values and emotions and replacing them with the monetary importance and short term happiness. Bel-Ami The film is set in Paris, a rich up and coming seemingly utopian city where to have some is to have it all. Bel-Ami or Georges Duroy is the son of a peasant, returning from war he settles in Paris searching for opportunity.The movie starts with Bel-Ami living in a dirty, grimy small apartment, the seedy underbelly of the city, letting the viewer see the two sides of the coin. Bel-Ami’s first interactions with the bourgeoisies is his run in at a local bar with Charles Forestier, a former army comrade and bourgeois journalist, he extends an olive branch to Georges inviting him over for dinner. A key scene in this early proce ssion is when Charles gives Georges a few gold coins to buy new clothes with, Georges looks down at his new found treasure and uses a partial amount on the purchase of a prostitute.It’s here that a trend and theme of empty adulterous relationships stem from. The modern age in the story is depicted as empty of family values and emotions. Georges first empty sexual encounter is the first of many he is to have. Forestier gives Georges a job at the paper, chronicling his time as a soldier in Algeria as a foot soldier. Forestier’s paper continues to show a motive of taking down the government through showing the intentions to go to war with Algeria. Marx states the bourgeoisie society has torn away the sentimental veil from the family. This statement reigns over the entire story of Bel-Ami.Marriages are decided upon based on social and economic terms, whether or not the couple will be auspicious enough. The viewer witnesses Bel-Ami’s true metamorphosis into the bourg eois when he goes to Forestier’s deathbed, with the motive to marry his wife in mind. The utter lack of human emotions is laid at the feet of the audience here when the wife accepts, with the image of her husband, dead by ten minutes, in the background. Then through anger at Walter, the proprietor of the newspaper, Georges uses his amorous lifestyle, the only thing he really knows and seduces his wife.Marx talks about the destruction of family values and in its place simple wage worth is put into its place. This statement rears its ugly head when Walter confronts Georges for his seduction of his wife and doesn’t seem to care; he is fully focused on moving forward with the overthrow of the government. In the film, there’s an ironic undertone regarding the newspapers intention to overthrow the French government, the group of pompous older men in a stuffy room are attempting to be revolutionaries and overthrow a government that embodies their own wants, nd ultimate ly their objective is the same as the prior government, with their own economic interests at heart. Marx’s theory of the bourgeois revolutionary overthrow of the feudal system comes alive in the final moments of the film. Walter’s true intentions regarding Algeria, his plan to invade even after the overthrow, run parallel to Marx’s double edged praise for the bourgeois revolutionary ways. They overthrow one system to make room for one of equal if not worse intention. Money and power are the corrupting components, taking over Georges integrity.